Students learn the fundamentals of marketing in marketing management, consumer behaviour and marketing research and gain the skills necessary to develop and implement effective marketing strategies. Students can combine their major with this minor in Marketing (for non-business students), and graduate with in-demand skills.
Marketing Honours Minor
The Honours Minor in Marketing may be combined with any approved non-business Honours program that offers a major/minor option in the Faculties of Environmental Studies, Health, Liberal Arts and Professional Studies, Science, the School of the Arts, Media, Performance & Design, or the Lassonde School Engineering. Students in (a) the BBA program, (b) the iBBA program, (c) the BAS program, and (d) the BA in Business Economics or Financial and Business Economics programs are ineligible to combine their studies with the Marketing Minor. For further details on requirements, refer to the listings for specific Honours programs that may be pursued jointly with other Faculties.